What is 'cookie stuffing' and how does it steal my affiliate budget?

Cookie stuffing is a fraudulent technique where affiliates force a tracking cookie onto a user's browser without them ever clicking an ad, claiming the commission when the user eventually buys. This means you pay a commission for a sale that the affiliate didn't actually drive. BotRefund protects you by reconstructing UTM paths and conversion behaviors to isolate these fraudulent patterns. By identifying these 'last-click hijacks,' BotRefund ensures you only pay for legitimate affiliate leads.