price cost
What signs indicate that bot traffic is inflating my ad costs?
BotRefund looks for unnatural patterns such as perfectly straight mouse paths, sub‑millisecond click speeds, and sessions that never scroll or interact. These behaviors are rare in real users and signal automated clicks. When the system flags these sessions it adds them to...
What signs indicate that bot traffic is inflating my ad costs?
BotRefund looks for unnatural patterns such as perfectly straight mouse paths, sub‑millisecond click speeds, and sessions that never scroll or interact. These behaviors are rare in real users and signal automated clicks. When the system flags these sessions it adds them to a report that can be used to dispute invalid traffic. The evidence helps you prove to Google or Meta that the spend was wasted.